Week 8 - Visualisation and the Image

The paradigm shift of design from analogue to digital has seen major advance in communicating design intents through digital renderings. Within Architecture, digital renderings have been utilized to communicate models and plans that are not built, showcasing the conceptualization of design and possibly to production. Eisenman states that this movement has "...allowed the projection... hence understanding of a three dimensional space in two dimensions" (Eisenman, P. 2013). Similarly, 3D models, in conjunction with renderings, has created opportunities to communicate design intent in a physical environment, allowing for physical interaction, critiques through real time perception.

Within todays Architecture practices, digital renderings are a major component in communicating design intents to clients and a way to represent conceptual ideas. "Man made artifacts could always be imitated by men" (Benjamin, W. 1936) Benjamin highlights the flaws of this approach where he states that "even the most perfect reporudction of a work of art is lacking on element: its presence in time and space, its unique existence at the place where it happens to be" (Benjamin, W. 1936). There is an important relationship between time and place to where the renderings are in relation to the physical environment. These iterations are described as "seductive and misleading" and is led by a persons unfolding perceptions. "The electronic paradigm which directs a powerful challenge to architecture because it defines reality in terms of media and simulation, it values appearance over existence, what can be seen over what is" (Eisenman, P. 2013).

Perez Gomes discusses and opens up to a more knowledgeable understanding of digital imagery and its concurrent relationship with Architecture. Where Gomez states that "Control is essential in our world: drawings, prints, models, photographs and computer graphics play diverse roles in the design process" (Perez, G. 2007).

References:

Eisenman, P. (2013). Architecture After the Age of Printing. AD reader: The digital turn in architecture 1992-2012. M. Carpo. Chichester, Wiley: 15-22.

Perez-Gomez, A. (2007). Questions of representation: the poetic origin of architecture. From models to drawings : imagination and representation in architecture. M. Frascari, J. Hale and B. Starkey. London ; New York, Routledge: 11-22.

Week 7 - BIM and New Technology

The integration of BIM and its technologies has impacted the Built Environment and the Design industry. It has created new ways of analyzing and collaborating between designers, engineers and clients, becoming a more efficient medium of communicating design between industries and disciplines. This merge of Building information into one platform has become an important aspect in all levels of the built environment. In "Digital Workflows in architecture" Marble S. discusses the inefficiencies that BIM has brought to the design indeustry. "BIM and IPD were not developed to encourage innovative design, but rather to address procedural ineficiencies" (Marble, S. 2012).

Benjamin D discusses the new revolutionized method of the design process, where the traditional design methods have become an "asynchronous manner" (Holzer, D. 2011). The new processes introduced with this method has had designers, consultants, contractors, clients, and trades of the sort to collaborate and synchronize tasks within the design to construction phases through the utilization of BIM. Communication between the industries through BIM has revolutionized the inefficiencies of the Built Environment, from Design to Production. Holzers "asyncrhonous manner" is supoprted by Marble, S statement of "BIM and IPD were not developed to encourage innovative design, but rather to address procedural ineficiencies". The focus of this movement was the integration of "an entire process change that impacts nearly all activities related to the planning, delivery and operation of buildings on a social, a business and even political level" (Holzer, D. 2011). Integrating this can optimize and refine the stages of design and communication.



References:

Holzer, D. (2011). "BIM's Seven Deadly Sins." International Journal of Architectural Computing 9(4): 463-480.

Benjamin, D. (2012). Beyond Efficiency. Digital workflows in architecture: designing design -- designing assembly -- designing industry. S. Marble. Basel, Birkhäuser: 14-25.


Marble, S. (2012). BIM 2.0. Digital workflows in architecture: designing design -- designing assembly -- designing industry. S. Marble. Basel, Birkhäuser: 72- 73.